Wow, they've put a lot of (marketing) work into this haven't they?
Heard it mentioned a few times recently so gave it another go on the Xbox.
Immediately it puts you into a cutscene (with some pretty amazing graphics by the way), then puts you in control of Trent Alexander Arnold, Jude Bellingham, Lionel Messi and more.
All wearing Adidas kits, with a scoreboard adorned by a "Season 25-26 Powered by Adidas" badge, Adidas logos on the nets...
I'm pretty impressed with the money they've splashed out - it doesn't feel like they're going away any time soon.
As for the gameplay... Well, I'd honestly say it's probably more enjoyable for me than FC even though it's more basic. Less varied but more grounded, which is far more important to me.
The ball still feels like an orb of light that is simply dragged from one place to another - there's no momentum, no acceleration / deceleration. But in an online-focused game where player input and responsiveness is the only priority, and passes simply HAVE TO reach their targets with no excuses (like pesky physics)... that's what we get.
(eFootball has the better gameplay - but also with some pretty rough ball physics, especially the weirdly slow-rising balls.)
Obviously there's no Career Mode or anything, and it's only FUT focused (all about the cards), so if you're not an online player there's nothing for you.
But if nothing else, it's fascinating - if they've got Adidas in the game and some big name player promo, they're obviously making money!